36-Something Homebody Who Hates Exercising Seeks Same

Seeking:

• A heterosexual male, mid-thirties, mildly depressed with manageable life problems. 
• A true intellect who is also not pretentious, doesn't brag about what school they went to and who does not reminisce about the glory days of being on the Ivy League Wine-Tasting Team.
• Someone who is cynical by nature, appreciates dark humor and recoils at positive thinking platitudes and people who pauper success philosophies. 
• Someone who would rather stay in, have a drink, pet the dog and watch a BBC documentary on China's oppression of the Uighur people rather than go out to a bar -- without thinking that any of that implies that I meant "Netflix and chill." 
• Someone with a little rust on their silver lining – perhaps a hint of male pattern baldness or a poorly-executed career move, which I personally believe is charming, let alone character building. 
• ABSOLUTELY NO FEDORAS.
• Someone who is not a yoga guru, success coach, author, musician or anyone who uses emotionalism and sentimentality to score with women. 
• Someone with a wide English vocabulary who doesn't ask me what certain "book words" mean. 
• Bonus points for being British or simply being obsessed with the BBC. 
• Someone with garden-variety quarks and imperfections that are obvious and visible and are of a tolerable nature (no well-hidden imperfections – you know who you are alcoholics). 
• Someone who clearly understands why socialism didn't/doesn't/and will never work and has given deep thought to their overall political world view. 
• Someone who is also religious. None of this "spiritual but not religious" bullshit. Grow up and develop a real world view. 
• Someone who didn't already "travel the world," but who is also still traveling the world - and who would like to continue traveling the world for the rest of their life, while also staying rooted and grounded in Atlanta, given its very convenient and affordable international airport. 
• Someone who can actually stand to be alone, who is not afraid of the thoughts in their own head. 
• Someone who does not root for a college football team for a college they didn't even go to. 
• ABSOLUTELY NO MARATHON RUNNERS, no men going through a phase that could remotely resemble the early stages of a marathon obsession, no obsessions with biking/triathlons/Iron Men Competition, etc. In fact, I'd prefer someone who hates to exercise. I'd take husky over someone working out their mid-life crises as a marathon junkie.
• BONUS points for having skills in electrical, HVAC and/or plumbing - or having a truck, a ladder and strong arms that can lift and fix lots of stuff around the house.
• Must love Jesus.
• And Dear Lord, please don't be a Democrat. 

That is all. Thanks.

How Can I Generate More Leads?

Need to grow your sales and are out of ideas for lead generation? Here's a refresher to get your creative juices going....

• Purchase marketing lists from demographic data providers. 
• Use follow-ups/scheduling reminders as an opportunity to upsell.
• Give advice to others in the comments section and link your website in the response. 
• Employ good, old fashioned cold-calling.
• Outsource all of your cold-calling to lead generation companies who take percentages off the top of closed deals. 
• Start a direct mail campaign – sending marketing pieces out using good, old fashioned snail mail 
• Setup event-driven direct mail campaigns – sending mailers based on an occurrence such a business filing, a nomination, etc. 
• Run email marketing campaigns 
• List your business on Google Businesses/Google Maps with links to your website, etc.
• Add a lead capture to your website: offer free, value able information and ask them for their email address/contact information prior to providing it. 
• Run video email marketing campaigns – use video to get your message across in email 
• Drip email marketing campaigns – a series of emails set to deliver between x number of days, weeks months from each other 
• Reactivate email marketing after the opt-out period has expired according to CAN-SPAM/Do Not Call laws.
• Host a fun event and offer free stuff or prizes. 
• Join your local Chamber of Commerce and build relationships.
• Work with a professional to polish and refine your sales pitch for maximum impact. 
• Put back links to your products and services and design a cool board on Pintrest
• Host a workshop or speak at an event on a related topic with a sales pitch
• Sponsor an industry-specific event and get a booth
• Network through business circles with the means to buy your goods/services or make decisions
• Establish a sophisticated, seamless social media presence 
• List promo codes and sales on www.retailmenot.com 
• Get an About Me profile
• Blog and blog often. Change content frequently to enhance your “social value” with Google. 
• Develop funny or how-to videos aligned with your product/industry/service – ensure your video pops up first when someone Googles, “How do I…?” 
• Build relationships with “Super Connectors” or “Socialites” to introduce you to the right people without paying a fee. 
• Use introduction brokers to get to the decision makers in big business deals for a fee. 
• Build stylish brochures and one-sheets.
• Write a whitepaper and have it published. 
• Bundle discounted goods/services and list them on Groupon (Goods) or other Deal of the Day sites. 
• Build an Executive Bio and become a featured speaker at industry events.
• Get mentioned in a magazine/industry journal. 
• Negotiate and buy print ad space.
• Negotiate and buy a radio spot. 
• Have people write positive reviews for your business on Yelp.
• Offer employee bonuses when people post positive reviews on Yelp, Google, etc.. and mention the employee by name. 
• Write articles with actual subsistence on LinkedIn.
• Rebrand and get bigger and better signage. 
• Write a book and go on a book tour. 
• Send cards and gifts to clients for the holidays. 
• Send personalized, handwritten notes to your clients for life events: congratulating them on new babies, marriages, sending sympathy cards, etc.
• Ask people to spread the word. Make sure other local businesses know who you are and ask them to spread the word. 
• Offer referral fees or perks for referrals. 
• Pay a celebrity to mention you, tweet about you or use your hashtag.
• Set a budget and use Google Ad Words to run a promotional ad campaign. 
• Blast content that will propagate throughout the web: blast to Reddit, Craigslist, etc. 
• Stand for a related cause and develop a voice/message related to your company or industry, i.e. Companies specializing in baby products standing for ending the “mom wars.” 
• Sponsor an event for cross-promotional marketing opportunities – align your brand with strategic partners.
• More to come... 

Bright Horizons,