Tuesday, October 14, 2014

Client Gift Idea: New Baby

Did your client just have a baby? Looking for a creative gift idea? What could be more creative - and practical - than buying the baby's domain name? Leave a legacy with a gift that keeps on giving.

Here's a free domain from Go Daddy - on me:

Small Business Appreciation Sale! Save 50%* on Hosting, Website Builder and Quick Shopping Cart!

Blue Skies,


Thursday, May 15, 2014

The Inner 40 Year Old

[From a work titled "Hold Space," written in 2005]

I guess if men have mid-life crises, women can be said to have one big whole-life crisis. That obnoxious chatter that wrings your head out like a wet rag with its constant overanalyzing of every single detail – all the “should have dones,” and “never agains,” and the “hard lessons learned.” I’m chronicling mine. Why? I want the chatter to stop. So I’m spilling it out of my head and onto these pages so I can walk back up to it, stare at it, poke it, and make it start answering questions.

I will tell you though, I have learned more than I ever thought I would by this age. Lord knows if our age is determined by how much wisdom we have gained from our life experiences, I’m dying a scholar. In fact, I’ve started thinking of 25 year old self in terms of, “What would my inner 40 year old self say in a situation like this? What would she do knowing all she does about what life hands us? What would she think knowing that there is some meaning and purpose to it all?”

I have so much adoration for my most mature inner 40 year old self because she is so comfortable in her own skin and wears the world as a loose garment. She knows sometimes she has to jump off cliffs and build her wings on the way down. She knows she has too many edges to be a conventional shape. She knows broken bones, once they have healed, are stronger than bones that have never been broken. She knows people are moons and have a dark side. She knows all too well that talk is cheap. She knows denial wastes tremendous amounts of precious energy. She knows when to stop turning red flags into pink ones. She knows revelation can be hard and that revolution can be harder. She knows the greatest pain is disillusionment. She knows people can evny that which they condemn. She knows everything can be taken away without warning. She knows that sometimes you have to let go to get your sense back. She knows the unexpected is to be expected. She knows that sometimes she has to pierce the barriers, becoming scarred, so that a path can be cleared.

She knows that God always has the last say and that she will never know His grand design. She knows waiting by the phone is a waste of time. She knows that you can't make someone change. She knows it is unreasonable to think people will stay the same. She knows she has to deal the cards she was dealt. She knows turning off will not protect her. She knows that fear is only a response to the unknown. She knows she can adapt to change. She knows she can always trust in her ability to learn. She knows jealousy is projected insecurities. She knows that when you take time off from working, you learn more about yourself than you ever wanted to. She knows how to hope for the best but still anticipate the worst. She knows that the single most powerful way to relate to people is through compassion. She knows how many shoulders she is standing on and is grateful for each person who has lifted her. She knows true maturity comes from the courage found in facing obstacles head on. She knows when she needs to draw a new map or retrace her steps.

She knows she doesn’t have trust or commitment issues because she opened herself to healing her wounds. She knows she never makes the same mistake twice. She doesn't think she is a man because she knows she has great power in her femininity. She knows that every step forward is probably a step away from where she doesn’t want to be. She knows she is better for everything she has overcome. She knows people who say she can't accomplish something can go sod off. She knows that mistakes are only lessons to be learned. She knows a good healthy cry is the quickest way to get over it. She knows that when she asks for something out of conviction, she usually gets it. She knows she has strength she doesn't even know yet. She knows never to let people “should” on her. She knows love never dies a natural death. She knows that she can trust that the future will open doors. She knows the truth always finds her in time. She knows that sometimes you have to come crashing down before you can wake up.

She knows that whatever happens, she will handle it....

Saturday, October 26, 2013

Intelligent Lighting: Hue by Phillips

I am loving this one: Hue by Philips - a wireless lightbulb with a mobile app allowing you control dimming, color, and more. Perfect timing too - my sister was just looking for a way to avoid the costs of wiring for dimmer lighting in her new home!

I am so looking forward to even more in the realm of intelligent homes. I mean, what can be more important than technology innovation with true meaning and purpose - purpose like providing a safe, secure, protected home for your family.

The future is good!


Friday, October 4, 2013

Stop Blogging, Shoot Video

[Article for Keller Williams]

Did you follow my advice and stop blogging? Good. No one reads anymore. We watch videos. 



You Tube is not just a video site filled with cat videos, its more: its a search engine. The second largest search engine in fact. Not only that, its owned by the first largest search engine and overall, it is the 3rd most visited site in the world. Think about it: when you run a Google search, are you choosing the video that appears in the search results, or that 30-page dissertation you need to go get your glasses for? You're clicking on the video. 



The point is, what's the point of all that labor-intensive writing when you can get better SEO results in a way that better connects with your audience - and is actually easier?



According to James Wedmore from the Video Traffic Academy, marketers are seeing 691% higher conversions from You Tube traffic when compared to Google conversion. Do you know what that means? That means Youtube is delivering more leads now than any other traffic source. On top of that, according to Chad Hyams, Bold Tech Coach with Keller Williams, sellers are 73% more likely to list with you when you use video in marketing.
Remember: the purpose of content is to build relationships (while you are busy selling) and drive traffic back to your site for lead capture. 
Get it? Ok, so now that you have an alternative to that high-pressure writing career you weren't really cut out for anyway, you are now free to explore the kind of role you were actually made for. You're a salesperson after all; you love the spotlight! This is your time to shine - you finally get your chance to be an actress/actor! [Insert jazz hands here].

Sigh. But you also have to be the producer too. That's going to require a lot of skill and creativity right? Nope - not when you have the secret formula!

Here, James Wedmore gives us the secret sauce: a 5-part outline that is the anatomy of the perfect You Tube video for marketers. Use this simple framework for developing smart, relevant, value-add content that drives traffic and delivers results. 


Creative Ideas for Video Marketing

[For Keller Williams]

Still not good at all this creative stuff? Below is a growing grab bag of fun video marketing ideas for real estate agents. Use liberally to give your creative spirits a lift!

Creative Ideas for Your Real Estate Video Marketing Campaigns
  • Look at what others are doing. When in doubt, refer to Jessica Edward's content. She's just doing it right - excellent, relevant and value-add content.
  • Inspirational. What about a new home owner opening the house for the first time? That's an emotional moment! Surely that could touch, move, and inspire a potential client!
  • Commonly asked questions. When you find yourself repeating yourself, shoot a video. Point folks to your site where all those commonly asked questions are housed and save yourself some time. 
  • How-tos: staging your home, becoming a real estate agent, home maintenance, property taxes, design and decor tips and tricks. Remember that "how to" do stuff is a very common search query - your video could make the ranks as an answer to that question.
  • Featured businesses and cross-promotions. I have an innovation management firm which owns the Modern Living Atlanta brand. I'm considering starting an online magazine exploring modern living in all its various forms: style, architecture, decor, community.... from featuring a video with Modoni - one of my favorite modern furniture wholesalers here in Atlanta to other business partnerships. There is endless opportunity to build win-win alliances where banners with discounts, advertisements, advertisements, videos and more are shared between sites. Who do you know in the business development community would would be a great marketing partner?
  • Interview local experts. What's happening with that school rezoning? When will the electric trolley be completed? Get advice and opinions straight from the source - and build a relationship in the process.
  • Home tours. Consider this: if you upload a single video for each room in a house to You Tube, you could use the Spotlight Annotation boxes at the end of your video to create a grid where viewers could select a video by room. Are you more likely to continue clicking when videos are sorted by room on a grid?
  • Be the trends expert and maybe even the market forecaster for your area. Where is your market trending? What's happening in that niche area? Where are you seeing movement, growth, recession, interesting patterns, anomalies? Why? You could also use Brokermetrics to write custom reports for market analytics and release quarterly - that's how Barbara Corcoran met Donald Trump.
  • Afraid to be in front of the camera? How about putting one of your listing clients next to their home's sold sign and asking them for a testimonial. There's also a creative solutions for everything!  
  • Humorous agent in the field videos. You know you got 'em. Be real. Humor sells.
  • Client appreciation videos. Here's a great idea: did your client have a new baby? Buy the baby's domain name from Go Daddy and then use Jib Jab to send a video e-card.
  • Tour guide. Become the mayor of your town! Do an around-town video. Review dining establishments. Attend events. Tell us what events are coming up. Let us ride alongside you on your bike tour. Take us with you as you volunteer in the community.
Do you have any ideas to add to the mix? Please share in the comments below!

Tuesday, September 17, 2013

Simple Steps for Setting Up the New Mobile App

Confused by all this talk of mobile codes? I was too! 

So I whittled everything down into a simple step by step guide to getting started with KW mobile for agents. Let's do this thing!

Step 1: Log into the KW Intranet

Step 3: Click on Home > Agent Website Admin.





Step 5: Find the Mobile Codes by scrolling to the bottom. These codes are what personally brands your application for marketing and lead capture.

Step 6: Two options: scan the QR code from your computer screen - OR- go to your mobile phone or tablet > go to the App Store (iPhone) /Google Play (Android) > search for the "Keller Williams Real Estate Search" app and download it. 


Step 7: Open the KW app, say okay to allow the app to use your location information, view and accept the terms of use.

Step 8: Enter the code you made a note of in Step 4 in the field below. The code is not case-sensitive.





You're in! Now you can peruse your personally branded app! Here's a tablet view:




Benefits

Instant information: Now when you are out in the field and a client asks about a property, you have all the listing information at your fingertips.

Lead capture: With a personally branded app, all contact requests are routed back to you. The more users using your personally branded app, the more direct leads you're capturing.

Bugs

Agent Codes Not Automatic for Clients: Currently clients have to enter your codes with the application download URL and the QR code. Will be corrected in a future release.

Neat Stuff for Marketing!


Neat Stuff 1: From the KW Intranet, you can use the QR Code and the Mobile URL for marketing. Add these to email signatures, signage, etc. Please note, client users will have to enter your agent code until a future release.




Neat Stuff 2: From the mobile app, use the Send App feature to text the app to your friends!




If you had any problems, be sure to request some time with me and we'll get you setup!

Helpful Resources: