- Purchase marketing lists from demographic data providers.
- Use follow-ups/scheduling reminders as an opportunity to upsell.
- Give advice to others in the comments section and link your website in the response.
- Employ good, old fashioned cold-calling.
- Outsource all of your cold-calling to lead generation companies who take percentages off the top of closed deals.
- Start a direct mail campaign – sending marketing pieces out using good, old fashioned snail mail
- Setup event-driven direct mail campaigns – sending mailers based on an occurrence such a business filing, a nomination, etc.
- Run email marketing campaigns
- List your business on Google Businesses/Google Maps with links to your website, etc.
- Add a lead capture to your website: offer free, value able information and ask them for their email address/contact information prior to providing it.
- Run video email marketing campaigns – use video to get your message across in email
- Drip email marketing campaigns – a series of emails set to deliver between x number of days, weeks months from each other
- Reactivate email marketing after the opt-out period has expired according to CAN-SPAM/Do Not Call laws.
- Host a fun event and offer free stuff or prizes.
- Join your local Chamber of Commerce and build relationships.
- Work with a professional to polish and refine your sales pitch for maximum impact.
- Put back links to your products and services and design a cool board on Pintrest
- Host a workshop or speak at an event on a related topic with a sales pitch
- Sponsor an industry-specific event and get a booth
- Network through business circles with the means to buy your goods/services or make decisions
- Establish a sophisticated, seamless social media presence
- List promo codes and sales on www.retailmenot.com
- Get an About Me profile
- Blog and blog often. Change content frequently to enhance your “social value” with Google.
- Develop funny or how-to videos aligned with your product/industry/service – ensure your video pops up first when someone Googles, “How do I…?”
- Build relationships with “Super Connectors” or “Socialites” to introduce you to the right people without paying a fee.
- Use introduction brokers to get to the decision makers in big business deals for a fee.
- Build stylish brochures and one-sheets.
- Write a whitepaper and have it published.
- Bundle discounted goods/services and list them on Groupon (Goods) or other Deal of the Day sites.
- Build an Executive Bio and become a featured speaker at industry events.
- Get mentioned in a magazine/industry journal.
- Negotiate and buy print ad space.
- Negotiate and buy a radio spot.
- Have people write positive reviews for your business on Yelp.
- Offer employee bonuses when people post positive reviews on Yelp, Google, etc.. and mention the employee by name.
- Write articles with actual subsistence on LinkedIn.
- Rebrand and get bigger and better signage.
- Write a book and go on a book tour.
- Send cards and gifts to clients for the holidays.
- Send personalized, handwritten notes to your clients for life events: congratulating them on new babies, marriages, sending sympathy cards, etc.
- Ask people to spread the word. Make sure other local businesses know who you are and ask them to spread the word.
- Offer referral fees or perks for referrals.
- Pay a celebrity to mention you, tweet about you or use your hashtag.
- Set a budget and use Google Ad Words to run a promotional ad campaign.
- Blast content that will propagate throughout the web: blast to Reddit, Craigslist, etc.
- Stand for a related cause and develop a voice/message related to your company or industry, i.e. Companies specializing in baby products standing for ending the “mom wars.”
- Sponsor an event for cross-promotional marketing opportunities – align your brand with strategic partners.
- More to come...
Bright Horizons,
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